SEO & Digital Marketing – Social Media Intangibles

‘Social Media’ is certainly one of the most often used, yet least understood terms in the marketing space. In terms of purely defining the term, Social Media can be defined as communications among people in the digital space. These communications typically involve the exchange of ideas, experiences, information and insight, along with various media such as images and videos. Many Internet Marketing experts are spending large portions of their days trying to figure out ways to leverage these social networks for the purposes of increasing awareness and, ultimately, sales for their clients. The problem many are running into is the fact that, unlike with Search Engine Optimization, these efforts are not easily measurable in terms of time invested vs. return received. However, measurability should not be a factor which causes any marketers to pause or stop their Social Media efforts.

When companies take part in Social Media campaigns, such as opening a Twitter account or Facebook page, they are typically doing so with the goal of increasing sales in mind. While there is certainly nothing wrong with this desired end result, it should never be the singular goal of these campaigns. Social Media not only allows people to share information in new and exciting ways, it allows companies to communicate with their publics in the same fashion. Never before has it been possible for a large organization to immediately send targeted communications to their core audience in absolute real-time. Email came close to this level of immediacy, but seems almost archaic in comparison to Social Media.

Stock Market News & Media – How the Media Impacts Investments

The economy and related themes have been a major message woven into news & media reporting throughout the past year. With an average of over 40 million viewers every day, television news has a broad reach. With such a critical message and such a huge audience, it should be no surprise that the media has an impact on investors choices in the buying and selling stocks each day. This article exposes some of the little-known facts regarding the impact the media has on investor decisions and what they can do about it.

Following are six examples of ways in which news & media influence stock market investing.

1. Specific Referrals Specific references from news & media sources to a company or stock symbol have considerable impact on investment activity associated with that stock. Furthermore, the response is quick. Within a matter of minutes, a stock price can begin to rise, if the media reference is positive, or it can begin to fall, if the media reference is negative.

Marketing – Social Media

Since the rise of internet and the rise of marketing social media several years ago, people have been using it more and more for both business and pleasure. Businesses have taken advantage of the internet to reach more customers than they have ever been able to before. In recent years, the use of social networking sites have become more and more popular, allowing companies another outlet to advertise their goods and services. Facebook, Twitter, Flickr, and MySpace, just to name a few, are visited by millions of people each day.

Because of this rise in the use of social networking sites, a form of advertising known as social media marketing is becoming very common. When people log in to these sites, as they are often doing multiple times a day, they see numerous advertisements for different products and services, and are many times given a direct link that will lead them to a website offering the products or services. This is much more effective than a billboard that is difficult to see while driving, or a newspaper advertisement that can only give so much information. If a person is led directly to a website, they can probably find out most of what they want to know just by searching the site.