MLM, Internet Marketing & Social Media Merge – Are You Ready
Web. 2.0 is here and social media marketing is the new wave for network marketing on the internet. To be an upcoming MLM business success story you need to be aware of the power of Social Marketing, and learn to use it today.
For a generation that has grown up on the internet, this makes perfect sense and with an aha they look at their blog, FaceBook and MySpace in the light of social marketing of their MLM program.
read moreInternet Marketing, Social Media and the BP Crisis
Yet another crisis has hit the Gulf region of the United States. Hurricane Katrina is still firmly in the minds of Gulf Coast residents, and April’s Gulf rig explosion – along with the BP oil crisis – has given us unfortunate lessons on corporate irresponsibility. But, adding insult to this eco-disaster, is the way that BP is handling its public responses and public relations to this tragedy. CEO Tony Hayward’s quotes of desiring to get his life back, broadcasting heartfelt yet media polished responses, and spending of millions of dollars to repair BPs image, make up communications that only flow in one direction – from BP to BP to consumers. However, in this age of two-way conversation, the availability of social media has proven to be useful not only for Internet Marketing experts promoting to consumers, but companies needing to keep healthy dialogue going in times of crisis.
In BP’s defense, part of their investment for image improvement did go into some social media. According to Reuters news service, BP bought some ads and top search results on Google. Search terms such as oil spill directed users to a list of YouTube video responses from BP’s point-of-view. The Search Engine Marketing ads were set to intercept people who might run into negativity about the BP brand. This was BP exercising pure damage control. Still, the search result was not designed to solicit two-way communication.
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